Lacoste teamed up with internationally renowned singer and actress Sofía Reyes to launch a campaign highlighting its latest collection of watches. The goal was to blend the brand’s signature sporty sophistication with Sofía’s vibrant personality, creating a visual narrative that showcased the watches as versatile and stylish accessories.

Lead by internationally renowned photogrpaher, Carlos Ruizc, our team led the creative direction, crafting imagery that emphasized modern design while reflecting Sofía’s charisma and Lacoste’s timeless appeal.