Duke Media partnered with Beam Suntory to reimagine Knob Creek’s digital tasting experience for their Single Barrel Program, creating an immersive journey that takes audiences behind the scenes at the distillery.

This cinematic experience showcases the craftsmanship of Knob Creek’s single barrel bourbon, from the meticulous distilling process to an expert-led tasting session with third and forth generation master distillers Fred & Freddie Noe that highlights the nuances of aroma, flavor, and finish.

To complement the 5-part series, Duke Media created a compelling commercial celebrating the legacy of Knob Creek’s single strain of yeast—a cornerstone of its bold flavor and unmatched craftsmanship. Designed to deepen audience appreciation for the brand’s heritage, the spot captures the timeless tradition behind every bottle, reinforcing Knob Creek’s commitment to authenticity and excellence.