A 60 Second Film Meant to Loop.

Alongside Cartier’s Time Unlimited experiential activation at Art Basel, we utilized the immersive setting to film a commercial spot featuring brand ambassador, Kaytranada. This piece delves into the art of watchmaking and honors Cartier’s rich heritage as a global leader in luxury timepieces.

We explore the concept of time, drawing the audience into an infinite loop that leaves them questioning: Is time truly unlimited?