Duke Media was engaged by Audemars Piguet to direct and create premium content from their exclusive influencer trip, Harder Stronger, at the Santa Monica Proper. Tasked with showcasing the brand’s fusion of luxury, performance, and cultural relevance, Duke Media provided end-to-end content production services, including dynamic video and compelling event photography.

Our team seamlessly integrated into the event, capturing key moments such as an immersive session with Wim Hof, alongside candid interactions with celebrities, cultural icons, and world-class athletes. Post-event, we delivered a suite of high-impact assets tailored for Audemars Piguet’s global channel partners, optimizing content for various platforms to ensure maximum engagement and brand consistency. The result was a visually compelling narrative that amplified the event’s prestige and Audemars Piguet’s enduring legacy.