For the 200th Anniversary of The Macallan, Duke Media was engaged to create a suite digital assets for the Time:Space Mastery campaign and launch event across all platforms: DOOH, Paid Media, Social, Press & Print.

The approach was to capture the essence of their heritage while showcasing the artistry behind their world-renowned whiskey. The campaign revolved around a premium brand event, where we produced high-end digital assets that highlighted the interplay of tradition and innovation and distributed on their global channels, DOOH and media partners.