As the official liquor of the motion picture House of Gucci, Tanqueray engaged Duke Media to create hero Key Art for the the partnership. The campaign drew inspiration from House of Gucci’s luxurious 1980s aesthetic, seamlessly marrying the sophistication of Tanqueray’s classic gin with the high-fashion drama of Ridley Scott’s film.

Duke Media’s vision brought to life a visual narrative that intertwined Tanqueray’s timeless elegance with the bold personas of the Gucci family, creating imagery that used across all digital properties (DOOH, Social, Print, Point of Sale, etc).