CREATIVE DIRECTION + PHOTOGRAPHY

Duke Media was engaged by Diageo to create a suite of product photography for their partnership with Avant Stay for many of their portfolio brands including: Kettle One, Seedlip, Don Julio, Copper Dog, The Singleton, Crown Royal & Smirnoff Hard Seltzer. We developed premium print and digital photo assets that highlight the precision, creativity, and craftsmanship that define both Diageo’s world-class spirits and Avant Stay’s luxurious travel experiences.

Through thoughtful art direction and set design, this work highlights the importance of partnerships in showcasing the unique cocktails each liquor brand can inspire. By seamlessly blending the elevated aesthetics of mixology with the aspirational lifestyle of the campaign, the photographs emphasize how collaboration enhances creativity, leaving a lasting impression and driving engagement across all marketing platforms.