2016
Los Angeles, California
LA FASHION WEEK
Creative Direction + SOCIAL ACTIVATION
LAFW is raising the bar for fashion in the United States with specific focus on Los Angeles as the cultural epicenter.
They give up-and-coming artists and designers a platform to express their work - a chance for the world to see new and emerging trends that are shaped by today’s generation.
We captured the attention of eager fashionistas, celebrities, and influencers, and turned it into social conversation and engagement as the event unfolded.
We created a mutual bond between the people and the brands. A bond that got people talking about fashion labels they had never seen or heard of before, because that night, they wanted to be a part of the conversation and feel connected.
